photo shoot

Test shoot with Hasselblad 503CW and 39 MP Digital Back


Recently, I decided to take the giant leap* into the world of medium format photography. I had been contemplating this for about a year, ever since I had noticed that prices for medium format equipment were starting to come down to reasonable levels.

Back when I was working as a graphic designer in Chicago, most of the photographers I worked with shot medium format. I was always fascinated with the Hasselblads. They are amazing cameras both in their simplicity and complexity and the images they produce are stunning. It was always my dream to own a Hasselblad and when I recently started looking around, I found nice deal and made the plunge. 

The day after I picked up my new gear, I headed over to Light & Byte in Zürich to rent a medium format digital back. I opted for the Hasselblad CFV 39 Megapixel back. The people at Light & Byte gave practically gave me a one-on-one training to get me familiar with the gear and supporting software, they were extremely thorough and I really have to tip my hat for taking the time to get me sorted.

My good friend Dave Kai Piper did the retouching and digital finishing, Alina Zbinden was the model and Simone Zbinden from b•perfect did the makeup.

It’s difficult to explain in words how impressed I was with this system. It took some getting used to, but once I got the hang of it, I was hooked. It’s not only the quality but also the mechanical and precision feeling of the camera. It’s manual focus, not push button auto-focus. It’s a camera that demands your respect and attention to detail. It feels special in your hands, it sounds amazing, and once you see those images in full resolution on the screen, wow, you don’t want to go back to anything less.

I’ll be shooting more medium format throughout this year, and I hope to bring the kit and a digital back to my Tuscany workshops this Summer. Thanks to everyone involved in making this test shoot a resounding success.

* Did you know that Hasselblad was the camera system used by NASA during the missions to the moon. Twelve Hasselblad bodies remain on the moon’s surface to this day. I wonder what they would fetch at auction?

Hot Girls and Hot Cars

This weekend I have a model visiting from Rome. This afternoon we decided to head over to the old parkhaus across from where I live in the Sulzer Areal in Winterthur, Switzerland. We had simply planned to go over there and take a few fashion shots in this old converted factory. When we arrived, I noticed there was a group of people at the opposite side of the hall. We started shooting together and within a few minutes, one of them came over to ask if we wanted to join them and shoot with the cars they had. Luckily they had some nice cars. 

This turned out to be a great coincidence as I got some nice shots out of it. Check out the images below.